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What If Nobody Knows You're Winning?
Organizations can be doing good work and still struggle to show that the work is making a difference. Programs are running. People are being served. Partnerships are growing. Communities are engaged. Policy conversations are moving. New opportunities are opening. But when someone asks, “What has changed because of your work?” the answer is not always easy to give. Part of the problem is that organizations often track what they do rather than what the work is producing: meet

kroby
2 days ago2 min read


Strategy Has to Account for What You Cannot Control
Organizations make plans around goals, timelines, budgets, partnerships, and expected outcomes. But some of the biggest factors affecting that work are outside of their control. Elections change leadership. Funding priorities shift. New policies create opportunities or barriers. Partners change direction. Public attention moves to another issue. A decision that seemed likely six months ago may suddenly be off the table. Good strategy accounts for that uncertainty without tryi

kroby
Aug 192 min read


When Does Your Organization Need a Consultant?
Not every challenge requires a consultant. Sometimes an organization needs another staff member, a stronger internal process, more funding, or simply time to work through an issue. But there are also times when outside support makes sense. A consultant can also be useful when an organization needs: • Specialized expertise for a specific project or issue • Additional capacity without adding a permanent staff position • Research, analysis, or strategy to inform a major dec

kroby
Aug 111 min read


Public Engagement Is More Than Showing Up
Community engagement has become an expectation for many organizations. We hold meetings, attend events, build partnerships, and invite people into the conversation. But neither engagement nor participation is the goal. Both are strategic tools. Public engagement is often about sharing information, gathering feedback, or building awareness. Public participation goes a step further by giving people a meaningful opportunity to influence decisions, shape priorities, or help deter

kroby
Jul 141 min read


Changing Minds Before Changing Policy
Complex policy issues are rarely simple. They involve history, data, competing interests, unintended consequences, and lived experiences. Yet most people will only give an issue a few seconds of attention before deciding whether it matters to them. The challenge is finding the balance. That is why narrative building has become so important. The challenge is communicating complex issues in a way that is easy to understand without oversimplifying the facts. A strong narrative

kroby
Jul 72 min read


Building Before You Need It
One of the most common challenges I see is organizations waiting until a need arises before building the relationships, systems, and capacity required to address it. A legislative threat emerges, and suddenly there is a need for advocates. A grant opportunity appears, and organizations begin looking for partners. A community issue gains attention, and leaders start trying to build relationships and communication channels. The challenge is that these things take time. Strong

kroby
Jul 71 min read


The Question Behind the Question
It's been a while since I've shared a blog update. Over the past several months, I've spent more time focused on client work than writing about it. Much of that work has involved strategic planning, policy development, coalition building, communications, and implementation support. Across projects, one theme continues to surface: the challenge presented is not always the challenge that needs to be solved. A large part of strategy work is helping organizations identify the q

kroby
Jul 72 min read


Turning Information Into Engagement
This past week has been full of presentations across different spaces. The topics varied, but the focus stayed the same: how do we take complex policy issues and make them clear, relevant, and actionable for the people they impact? As someone who leans introverted, I focus on clarity and direction. It’s about translating information so people understand the issue and leave knowing what comes next. A few things that have helped me along the way: • Teach, don’t perform. Focu

kroby
Jul 71 min read


The Next Policy Cycle Has Already Started
It’s my favorite time of year. The season slows down a little, the days get quieter, and everyone seems focused on family, rest, and resetting. But while most of us are easing into the holidays, the policy world is already moving. In Mississippi, the governor just released his budget recommendation, which is more than a spending plan. It is a statement of priorities. It signals what he wants to advance, what he wants to avoid, and where the political energy will be when the l

kroby
Nov 19, 20252 min read


The Politics We Don’t See: Navigating the Hidden Forces That Shape Real Change
Every major policy outcome, good or bad, runs through a web of decisions that most people never see. Committee debates, leadership fights, budget holds, and agency bottlenecks decide whether funding flows or stalls. These moments rarely make headlines, but they define what happens next for families, communities, and nonprofits on the ground. The recent federal shutdown is a reminder of how fragile progress can be. Even issues as essential as healthcare, a basic need for mill

kroby
Nov 12, 20252 min read


Mississippi’s Shift in Power: What the End of a Supermajority Means for Policy and Strategy
For the first time in over a decade, Mississippi’s political landscape has shifted. After Democrats flipped three seats in this month’s special elections, Republicans no longer hold a supermajority in the Senate. That single change opens new doors not only for lawmakers, but for advocates, nonprofits, and coalitions working to influence policy across the state. A Different Balance of Power: Without a supermajority, Mississippi’s legislative process changes. For advocates, tha

kroby
Nov 6, 20252 min read


From Policy to Impact: Reframing Change in the South
I’ve worked in this policy space long enough to know that facts and data alone don’t move people. We do the hard parts well: the research, the drafting, the analysis. But we often skip the step that gives all that work its power—how we frame it. And when we don’t frame it, someone else will. Too often, people don’t see how policy touches their lives because we haven’t learned to talk about it in ways that feel real. When that happens, communities stop seeing their own power,

kroby
Oct 22, 20252 min read


From Information Overload to Influence
As the federal government shutdown stretches on, the flood of data, statements, and speculation grows louder by the hour. Programs like...

kroby
Oct 6, 20252 min read


Finding Inspiration Everywhere: What Marketing Can Teach Us About Policy
I recently came across a line in a marketing post that stuck with me: “Marketing is saying one thing 100 times, not saying 100 things...

kroby
Oct 6, 20251 min read


Policy, Media, and the Power of Narrative
Policy does not move on its own. Even the strongest proposal can stall if no one knows about it. Media decides which issues get...

kroby
Sep 23, 20251 min read


Policy at Every Level Matters
No policy stands alone. Local, state, and federal decisions are linked in ways that shape how communities experience change. To...

kroby
Sep 23, 20251 min read


Building Generations in Policy Creation
Policy does not form in isolation. It reflects the priorities, pressures, and perspectives of the people shaping it, and that often means...

kroby
Sep 23, 20251 min read


Why We Vote the Way We Do and Why It Matters for Strategy
The other night, I was playing a card game with friends when a question came up: Do you make voting decisions based on your financial or...

kroby
Sep 23, 20251 min read


By Design: Why Visuals Matter in the Work We Do
I’m not a trained designer, but I know that how we present information matters just as much as what we’re saying. In policy and advocacy...

kroby
Sep 23, 20251 min read


From Policy to Practice: Helping Leaders Navigate AI in Their Policy Work
At Chase Gen, we’re no strangers to change. Policy landscapes shift. Legislatures rewrite rules. Federal agencies roll out new guidance...

kroby
Sep 23, 20251 min read
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