Finding Inspiration Everywhere: What Marketing Can Teach Us About Policy

I recently came across a line in a marketing post that stuck with me: “Marketing is saying one thing 100 times, not saying 100 things once.”

It reminded me that inspiration is everywhere, even in places we don’t always expect. And it speaks directly to the challenges we face in policy and advocacy.

Too often, organizations try to say everything at once. They put out a dozen talking points, highlight ten different issues, and end up with a message that doesn’t stick. But just like marketing, policy work needs a clear narrative framework. We need to choose the core message, repeat it, and make sure it is easy to understand. Repetition is not a weakness. It is how ideas take root.

That does not mean oversimplifying complex issues. It means connecting every detail back to the bigger story. Personal experiences, issue data, and community voices all matter, but they should point to the same central message. When that message is clear and consistent, it is easier for policymakers, the media, and communities to understand what is at stake and what needs to change.

At Chase Gen Strategy Consultants, we help organizations cut through the noise. We focus on building narrative frameworks that are simple, repeatable, and powerful enough to drive policy forward. Because whether in marketing or in policy, one strong story told clearly and consistently can do more than a hundred scattered messages.